chicagotribune:

'John Oliver bounce' benefits Chicago-based women's engineering group

Call it the power of investigative comedy. Or, as the Chicago-based Society of Women Engineers refers to it, “the John Oliver bounce.”

Oliver, the host of the popular HBO news satire show “Last Week Tonight,” presented tax filings in a roast of the Miss America Organization’s contention that it is “the world’s largest provider of scholarships for women.”

Oliver’s conclusion was that the beauty pageant group spends significantly less on cash scholarships to women than its claim of $45 million.

While expounding on that, Oliver mentioned the names of other organizations that provide scholarships for women, including the Society of Women Engineers, and flashed the organization’s website for about four seconds.

Guess what happened?

In two days, the organization received about $25,000 in donations, which amounts to 15 percent of what the engineering group expects from individual giving each year.